The tradition of big concerts before the Coke 600 has been around for a long time. NASCAR has brought in some huge names over the years to kick off race day. In 2025, Old Dominion fired up the crowd with a fun, high-energy country show.

In 2024, Matchbox Twenty brought their familiar pop-rock sound to the infield. Before that, The Doobie Brothers played their classic hits for fans during the 64th running of the race. Even Lynyrd Skynyrd has taken the stage, giving the weekend that true Southern rock feel with songs like Free Bird and Sweet Home Alabama. And next May, fans will see something big again.

Three-time Grammy winner Brad Paisley, one of the biggest stars in country music, is performing the pre-race concert at the Coca-Cola 600 next year in May. It’s a huge get for the event.

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