BILLINGS, Mont. – As fans across Montana prepare for the Brawl of the Wild, bars like The Den in Billings are buzzing with excitement. The Den is ready for one of its busiest days of the year, ensuring all patrons feel welcome on game day.

College football is a big deal in Montana, with fans often gathering at their favorite spots to watch games. Truman Pierce, the bar manager at The Den, highlighted the consistent support from fans.

"Even if we have a night game or a day game, we still have a bunch of fans...whether it's at home or on the road, it doesn't really matter, we always have a bunch of people who come in every week to support each team no matter what," said Pierce.

For bar owners, the game is not just about team pride; it's also a significant business opportunity. Terra Pierc

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