It’s all about concealer.

It certainly is in the next phase of Halsey ‘s clean beauty brand, About-Face .

About-Face is adding to its existing color cosmetics suite with its first concealer named The Illusionist, priced at $22. Available now in 32 shades with five undertones, the formula infuses blue agave, wild cranberry peptides and chlorella for plumping and hydrating purposes. The launch comes four years after Halsey, born Ashley Nicolette Frangipane, debuted her makeup brand with three collections — Light Lock, Matte and Shadowstick — releasing myriad products, from highlighter to lip liner.

Concealer, Halsey told WWD, has been top of mind for the brand ever since the launch of its Performer Foundation — a cruelty-free, “skin-optimizing” formula made with blue agave, chlo

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