Lorenzo Serafini is continuing his quiet evolution of the Alberta Ferretti codes. Building on the spring 2026 show, where he “imagined the perfect wardrobe to live in a private space,” he dug deeper into the cozy feel of domestic spaces to expand his definition of modern luxury.
In an age marked by the rush to constant exposure, Serafini sees intimacy as the ultimate luxury and considers discretion a radical gesture. So far his designs for the brand have conveyed a sense of a whispered seduction and ease that looks to reassure the wearer rather than pleasing others’ eyes.
The pre-fall 2026 collection reinforced Serafini’s vision and the qualities he identified in the fashion house since he was called to helm it last year, which center on timeless designs, effortless elegance and a celebr

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