The Colorful Flavor Trend I Just Don’t Understand

Have you heard of the flavor 'ube'? Because listen… I wasn’t even sure how to pronounce it, let alone figure out what it was supposed to taste like. It sounds mysterious, it looks magical, and honestly, it gives off strong “created-by-a-unicorn” energy. I also just realized it is a yam! So we are making desserts and treats out of potatoes now?? Is this healthy or insane?

My First Ube Encounter

I’ve only tried one ube-flavored thing in my life, and even then, I’m not convinced I actually tasted it. During 812 Day in Evansville, I wandered into a downtown coffee shop that was serving an “812 Latte,” and to match the Evansville Aces vibe, they used ube syrup to make the drink purple. Cute idea! Beautiful color! But the flavor?

To me, it ta

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