A couple tying the knot on a cloudy but picture-perfect beach day likely expected the usual wedding-day hiccups—wind, waves, maybe a few curious onlookers. What they probably didn’t anticipate was a floating billboard for Kim Kardashian ’s SKIMS brand drifting into view just as their bridal party made its way toward an altar overlooking the sea.

That is exactly what happened, according to viral footage captured by sunbather Niamh Kelly (@ niamhkellzz ), who filmed the moment and shared it on TikTok . The clip filmed on Miami Beach, Florida quickly went viral on the platform, earning 2 million views and more than 368,000 likes since it was posted on November 18.

While technology has increasingly shaped the modern wedding experience, floating advertisements are not typically part of

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