We know how expensive tickets (even at face value) and travel costs are for live music events. But the outlay doesn’t end there with a quarter of fans reportedly spending over £100 on special outfits.

That’s good news for fashion retailers and the beauty/haircare sectors, with ‘The Live Effect’ report by AEG Global Partnerships showing 29% of fans dress specifically in a way that identifies them as part of a fan community and 58% agreeing that they can often identify fellow fans outside of music settings as a result.

Also, more Gen Z fans buy new outfits but Millennials hold the greater spending power. And 19% of Gen Zers buy them at least six months before an event, while 26% of Millennials leave it to the last minute.

Oh, and the latter’s last-minute mindset also extends to their be

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