On has found a new playing field in Asia. In the third quarter of 2025, when its sales rose by nearly 25% year on year (35% at constant exchange rates) to net revenue of 794 million Swiss francs (860 million euros), sales in the Asia-Pacific region surged. They reached 145 million Swiss francs for the quarter, an increase of 109% at constant exchange rates, more than doubling to account for almost 20% of the Swiss sports brand’s total revenue.

In a conversation with financial analysts, the company noted that the opening of the Ginza flagship in Tokyo showcased the strength of this strategy, generating the highest monthly sales in the brand’s global network. For the group, scaling up in the region is strategic.

"Japan set the tone, but the Asia-Pacific region has shown the scale of what’s

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