This is what college athletics has come to: There’s a company that’s marketing Kenyan distance runners to collegiate coaches in the U.S. The Kenyan gets a U.S. education and NIL money; the company receives a fee; the coach gets an Instant National-Class Runner (just add water and stir); and U.S. athletes lose out.

“You partner with them and then you pay them a big fee,” says Ed Eyestone, the longtime BYU coach who received an email from the company.

The company — Scholarbook Premier — calls it opportunity; others call it exploitation; still others consider it harmful for U.S. athletes, whose opportunities were already shrinking.

“Take your program to the next level!” the email promises in bold print. “We’re onboarding new and exciting talent every day — athletes hungry to compete an

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