Mercedes-AMG Petronas F1 CEO and team principal Toto Wolff is bringing in new team ownership, selling a portion of his holdings to CrowdStrike founder and CEO George Kurtz , the executives told CNBC Thursday.

Kurtz's personal acquisition expands a partnership between the auto racing team and software provider that dates to 2019 . It also expands the tech industry's push into global motorsport. The financial terms of Kurtz's investment were not disclosed, but a person familiar with the matter told CNBC the deal values the Mercedes team at $6 billion.

"You have all these new fans coming in," Kurtz said. "The reason why CrowdStrike is involved in Formula One is [because] there is a return… We perfected that, and we want to bring that to the United States, to the tech market,

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