Call Your Mother sues Call Your Bubbi over bagel shop branding

The owners of Call Your Mother, a chain of “Jew-ish” delis that started in Washington, recently made a call of their own — to a lawyer.

The chain this week filed a trademark-infringement lawsuit against a bagel shop in Long Branch, New Jersey, that uses the name Call Your Bubbi. (Bubbi, commonly spelled “bubbe,” is a Yiddish term for “grandmother.”) The complaint claims that the New Jersey establishment’s name could confuse customers who might think the businesses were related, and could harm Call Your Mother’s reputation and brand.