Most of the Black Friday messaging you receive focuses on urgency. There are numerous "these deals won't last" and "get it before it's gone" messages. If you're desensitized to all of that rushed language, it's understandable, but it's not all hyperbole. As we cover year after year of shopping events, one thing is true: deals really don't last.

We know this is true, looking at the facts alone; through tools like camelcamelcamel, you can see a product's full price history on Amazon. But the most plentiful evidence may be our own experience shopping and tracking deals.

The last Prime Day event, Prime Big Deal Days, was the latest shopping event where I really considered the lifetime of a deal. Even while I was working the sale, finding deals and tracking prices, I still found time to load

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