Over the past year, Shiprocket has rewired its platform with AI-led decision engines that touch nearly every stage of the delivery cycle. Its carrier allocation system, once rule-based, is now powered by algorithms that evaluate real-time performance, location-level trends, and historical shipment behaviour to determine the best-fit delivery partner for each order. Advertisement

The IPO-bound Shiprocket, long known as the tech stack behind thousands of D2C brands, is entering what CEO Saahil Goel describes as its “AI awakening,” a decisive shift that will redefine the company from a logistics enabler into a full-stack intelligence layer for Indian commerce. In a detailed conversation with Business Today, Goel outlined how the unicorn is rebuilding its core around AI to solve some of the

See Full Page