National NBA games being shown on NBC/Peacock, Amazon Prime Video or ESPN have drawn more than 60 million viewers through the first month of the regular season, the league announced Thursday, noting that is the highest opening total in 15 years.

That doesn't include the 2011-12 season, which opened Christmas Day -- traditionally one of the biggest viewership days on the NBA calendar. Still, it's a very positive sign for the league through the season's first four weeks with this being the first of an 11-year, $76 billion deal with NBA broadcast partners.

NBA content has commanded more than 30 billion views across social media platforms operated by the league and third parties, a record for this point in a season. Sales of merchandise on NBAStore.com are up more than 20%, the league added,

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