The stretch between Thanksgiving and New Year’s is basically a marathon disguised as a holiday season. There are the airport security lines that move at a glacial pace, the grocery-store marathons, and holiday parties that require you to stand all night. So consider this your gentle reminder to check your footwear situation. FitFlop’s Black Friday sale just kicked off, taking up to 40% off boots, sneakers, and slippers built with its trademark ergonomic cushioning. Translation: shoes that make the chaotic part of the season a little easier (and cuter, too).

FitFlop has a reputation for designing shoes that prioritize support without looking like your typical clunky, ergonomic sneakers. From pretty ballet flats to on-trend boots, FitFlop's line of genuinely cool, comfortable shoes proves o

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