As Stranger Things heads into its final season, it’s poised to take over conversations around three major holidays this year. Netflix is rolling out the episodes in batches, starting on Thanksgiving, then dropping more on Christmas Day and New Year’s Eve. The confusing approach may require a streaming guide for Stranger Things , but it matches the streamer’s typical release cadence.

Even so, Stranger Things offered a rare opportunity for the streamer to test a weekly rollout as a chance to see how the show might build momentum week after week. By sticking to the binge format everyone now expects, it limits the lifespan of Netflix's most-watched TV shows , and it's why they're losing the streaming wars.

The Duffer Brothers Pitched A Weekly Release For Stranger Things Seaso

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