Tina Knowles Joins Grandson Julez Smith at H&M Store Opening

H&M is now open in the 90210.

The retail giant opened a 5,000-sq. ft. concept store at 370 North Beverly Drive on Thursday, drafting L.A. campaign stars Julez Smith and Delilah Belle Hamlin to add some star power while the former welcomed his famous grandmother, Tina Knowles , for the festivities. The trio teamed up to cut the ribbon while throngs of H&M fans lined the sidewalk waiting to be among the first to check out elevated womenswear, special collections and a pre-loved section curated with L.A. vintage hotspot Wasteland.

H&M is now open in the 90210.

The retail giant opened a 5,000-sq. ft. concept store at 370 North Beverly Drive on Thursday, drafting L.A. campaign stars Julez Smith and Delilah Belle Hamlin to add some star power while the former welcomed his famous gra