If you have visited a shopping centre or website in the past fortnight, you have probably been bombarded with marketing material about Black Friday sales.

While you might find it annoying, it is not particularly harmful.

However, the Australian Competition and Consumer Commission (ACCC) is trying to stamp out misleading marketing around the sales.

Here is why those sales tactics can convince even the savviest of shoppers to spend more than they planned.

ACCC clamping down on dodgy tactics

The ACCC says it is focusing on identifying "misleading or deceptive sales advertising" used by retailers in the build-up to the sales.

Some of the tactics it is looking out for include:

misleading "limited time" offers that create a false sense of urgency

misleading "site-wide" or "store-wide" c

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