Atlassian is using the Las Vegas Grand Prix this weekend to bring publicity to its AI product, Rovo. Drivers Carlos Sainz and Alex Albon will drive Formula One cars wearing the unique Rovo livery just for this race.

The livery features rainbow accents inspired by the Las Vegas Strip, the city’s landmark casino and hotel district. There are also nods to the speed Rovo is helping to bring to the track.

Drivers will also wear matching Rovo-designed racing suits during their on-track time.

Rovo technology was employed by the Williams Racing team beginning in early 2025 and has been utilized to find efficiencies that allow the team to focus on their goal: getting back to the front of the grid.

“This week in Las Vegas, we’re excited to be putting Atlassian's AI teammate, Rovo, in the drive

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