The race to acquire AEW media partner Warner Bros. Discovery heated up on Thursday with major players entering the picture. The Hollywood Reporter reported that three official bids have come in for WBD from Netflix, NBCUniversal, and Paramount/Skydance. The report noted that the bids vary “for some or all” of the company.

WBD essentially put itself up for sale in October. While no specific details on the bids were revealed, the New York Post reported that bids were submitted at noon. Deal insiders are “predicting a winning offer that will likely fall far short of the $30 a share that CEO David Zaslav said he wanted for the media conglomerate.”

The report added that WBD and David Zaslav are “expected to hold two, maybe three rounds of bidding to push the price up above the $23.50 that P

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