There’s something magical about NFL locker rooms around Thanksgiving. Crates are wrapped like Christmas morning, giant boxes piled like mini-fridges, and offensive linemen hover around them like children waiting to rip open gifts. Now, that same festive spirit is entering college football’s own locker rooms thanks to the crazy and transforming reality of NIL money.

Marcel Reed of Texas A&M, who is already one of NIL’s fastest-rising talents, just took up the helm. Reed enters the Aggies’ locker room smiling, with GLD chain boxes with chains and ATM pendants in hand, and smacks his O-line with a line right out of an NFL Christmas special in a recent X post. “I got a little gift for y’all boys… take care of me week-in and week-out, I want to pay it back to y’all,” he said.

QB1 showing love

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