Fast fashion firm Asos has revealed it is using artificial intelligence to suggest outfits for shoppers as part of efforts to help turn around tumbling sales.

The online retailer laid bare the scale of its revamp efforts as it said sales plunged 12% in the year to August 31, though it narrowed pre-tax losses to £281.6 million from £379.3 million the previous year.

It pledged a “new era of customer re-engagement” and initiatives to win over more cautious consumers.

This has included its new Styled for You trial feature, using artificial intelligence (AI) to suggest outfits for shoppers.

“Trained on our database of 100,000-plus expertly curated studio outfits, our AI model can serve customers with curated outfit suggestions based around individual products,” Asos said.

The group has als

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