Myntra’s rapid delivery service, M-Now, contributes 10 per cent of orders across locations where it is operational, and has over 80 dark stores within a year of launch.

Launched to serve the need state of digitally native, trend-first consumers, M-Now has expanded rapidly across Bengaluru, Mumbai, Delhi-NCR, Hyderabad, Kolkata and Pune. In its first year, the proposition has seen 35 million+ unique visitors and achieved 20 per cent customer penetration in active markets.

Myntra has scaled M-Now to 80 dark stores, covering 940+ pincodes, and plans to extend the service to more cities. Early-morning and late-night deliveries have become a key part of the experience — orders have been fulfilled as early as 6:05 am and as late as 11:45 pm. The fastest order so far was delivered in 10 minutes

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