Published on : 21 Nov 2025, 1:37 pm 3 min read

The Trade Marks Registry has accepted India’s first olfactory trademark application, a “floral fragrance/smell reminiscent of roses as applied to tyres” filed by Sumitomo Rubber Industries.

In an order dated November 21, Controller General of Patents, Designs & Trade Marks Prof Unnat P Pandit held that the mark satisfies the statutory requirements under Section 2(1)(zb) of the Trade Marks Act, 1999, particularly distinctiveness and graphical representation .

The application was initially examined and objected to under Sections 9(1)(a) and 2(1)(zb) of the Act. The Registry held that the mark lacked distinctiveness and did not meet the mandatory requirement of graphical representation prescribed for all trademarks. An examinatio

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