The District of Kitimat and community’s chamber of commerce have launched a cheeky promotional campaign that leans into its reputation as something of a drab, remote community where people live mostly because there are good industrial jobs.

The singular new slogan for the municipality on B.C.’s north coast, long home to the Rio Tinto aluminum smelting operation and now the massive new LNG Canada plant, is: “Kitimat, B.C.: It’s Not For Everyone.”

It’s a cross-Canada advertising campaign aimed at attracting new residents to boost the local workforce.

The district describes it as “an invitation for Canadians to take a closer look at one of northern B.C.’s most dynamic and opportunity-rich communities.

“Rather than painting a rose-tinted picture like so many traditional advertising campaig

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