Payers and providers are eager to elevate the patient journey, but for many patients, it still begins with friction. Extended wait times, complex intake processes, and unclear billing can derail the patient experience at the very first interaction. For healthcare organizations, these same barriers translate into higher administrative workload, rising costs, and increased staff burnout.

Meanwhile, payers and providers grapple with making pricing more transparent, a challenge highlighted by a recent Congressional Research Service report . On top of this, policymakers are tightening the screws with new regulations: from the federal GOLD CARD Act and CMS Interoperability and Prior Authorization Rule to a wave of state laws requiring faster prior authorizations, fewer denials, and great

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