SALT LAKE CITY — As Utah businesses continue to navigate the effects of tariffs on their operations, an analyst and a small shop owner reflected Thursday on what holiday shopping season would look like as both retailers and consumers feel the pinch of tighter budgets.

At Uniquely Utah Souvenir Co. , 122 S. Main St., owner Martin Norman said he has already been managing supply chain cost increases due to tariffs and absorbing what he can.

“If it’s not a big increase, typically I’ll just take the hit by keeping the product the same price,” Norman said during an interview with KSL TV. “If it’s a big increase — like a dollar or two — I have to raise my prices.”

Uniquely Utah Souvenir Co. owner Martin Norman is pictured on Nov. 20, 2025. (Greg Anderson, KSL TV)

Norman said tourists make

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