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We have Amazon to thank (or blame) for completely transforming the way we shop. The e-commerce giant’s virtually endless product selection, massive inventory, and ultra-fast delivery options have made everything from streaming movies to ordering groceries from Whole Foods as easy as clicking a button.

While Amazon excels in convenience and variety, that same abundance can be overwhelming, especially with massive shopping holidays like Black Friday just around the corner. Sifting through dozens of near-identical products can lead to decision fatigue, leaving many consumers frustrated or simply burned out. That’s just one reason more customers t

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