San Francisco-based Gap bucked retail trends with stronger-than-expected sales while Home Depot and Target warned of consumer spending pullback.

Celebrity collaborations and a new premium line are drawing higher-income shoppers at a time discounts have dropped industrywide.

The San Francisco company is in the final stages of an operational overhaul that began when current leadership arrived in 2023.

Gap Inc. said its sales came in stronger than expected, bucking the trend across the majority of retail and restaurant chains that have been warning of consumers’ deepening caution in recent weeks.

The San Francisco-based chain follows sales beats by Walmart Inc., Ross Stores Inc., and TJX Cos., the discounter that owns TJ Maxx and Marshalls, showing that chains can still win over consumers

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