As prices continue climbing and new tariffs add uncertainty, a majority of Americans say they’re tightening their holiday budgets or at least refusing to stretch them any further.

A new analysis from the personal-finance group WalletHub suggests that even the most-hyped Black Friday bargains may not offer the kind of savings shoppers expect.

Why Black Friday deals aren’t always as good as they first appear

According to the report, more than a third of items promoted for Black Friday show little to no meaningful price drop when compared to their prices from earlier this fall. And while true deals do exist, the average discount across all categories stands at 24%. A handful of products will see much steeper cuts - some approaching 90% - but researchers caution that those are the excepti

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