Collecting your favorite PepsiCo items may take you back to the Pepsi Generation, a time when the cola could keep you cool on hot summer days. A 1963 marketing campaign helped launch PepsiCo into the global brand it is today and built loyal fans who now pursue Pepsi collectibles to recapture memories.

The company’s advertising legacy in its epic hundred-year-plus battle with top rival Coca-Cola has turned vintage bottles, signs, vending machines and other branded merchandise into collectibles that fetch hundreds or thousands of dollars at auctions.

We’ll highlight some of the most valuable Pepsi collectibles , explore what gives them their worth and explain how you can identify authentic Pepsi memorabilia.

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