This year’s Black Friday is taking on a different look, with many shoppers turning away from the usual TVs and tablets and instead prioritizing groceries and household essentials.

“Groceries! Meat going down, maybe, would be a good one,” Andrew Tighe, a Phoenix resident, said.

With prices still high, families say they’re focused on stretching their budgets and buying what they truly need.

“I agree, essentials are better than gifts,” Shatrefa Wilson, in Phoenix, said. “It’s very important to me to be able to still afford to feed my family and get the essentials I need.”

“I think everybody’s in the same boat,” George Pasisis, of Scottsdale, said.

A new survey from The Krazy Coupon Lady , featuring more than 3,400 shoppers, also shows a major shift in spending priorities.

“Tech ha

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