Genesis isn't just launching a performance brand for the sake of vanity. According to Hyundai Motor Company CEO Jose Muñoz, the new Magma division is a critical pillar of a massive global expansion plan.

The Korean luxury brand aims to reach 350,000 annual sales by 2030, representing a massive 55 per cent increase from its current volume – a steep climb for a brand that is still fighting for recognition in key markets like Europe and Australia.

But the most interesting number wasn't the total; it was the mix.

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Mr Muñoz confirmed Genesis expects Magma high-performance models to account for roughly 10 per cent of the brand's total volume.

"This is not just a halo, it is a healthy business, proof tha

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