How to protect consumers and build brand trust this holiday season

(BPT) - By Steffen Schreier , SVP Product and Portfolio, at Telesign , a Proximus Global company

The holiday season is a crucial time for brands. It's also the busy season for scammers.

This year, consumers will face an unprecedented surge in fraud attempts — from phishing scams to stolen identities, to fake bank calls, deepfake voices, account takeovers and more. Thanks to scammers leveraging AI to supercharge their schemes, fraud attempts have become more prevalent and sophisticated, leaving consumers overwhelmed, afraid and unsure how to protect themselves.

While no brand can eliminate the threat of fraud entirely, yours can take steps to prevent fraud and protect the customer experience this holiday. By doing so, you can build and safeguard trust in your organization's digital