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Cracker Barrel CEO Julie Masino addresses backlash over the brand’s modern remodel and logo change

Masino says fans’ criticism centered on fears that the updates erased Cracker Barrel’s traditional Americana identity

Shareholders voted to keep her as CEO, following the company's public apology and suspension of all redesign efforts

Cracker Barrel attempted to remodel its longtime rustic Americana-style restaurants, but fans of the part-eatery-part-novelty-store. Now, its CEO is sharing how she handled the unexpected ordeal.

During an interview with The Glenn Beck Podcast , published on Thursday, Nov. 20, Cracker Barrel CEO Julie Masino shared her thoughts on the remodel that was unveiled in August 2025, which host Glenn Beck called, “stupid from start to finish.”

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