Apple on Friday introduced a new limited-time offer: New and returning Apple TV subscribers can sign up to get six months of the streaming service for $5.99 per month — 54% off the regular price.

The special Black Friday offer is available Nov. 21 through Dec. 1. After the six-month promo period is up, the price will go up to $12.99/‍month. The deal is not available to customers who are eligible for three free months of Apple TV with the purchase of an Apple device, as well as to those whose subscriptions are billed through a third party.

The deal comes after Apple TV ( formerly known as Apple TV+, before the tech giant dropped the plus sign last month) in August bumped up the monthly price from $9.99 to $12.99 per month . It’s the third price increase for the streaming service in

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