Mahindra & Mahindra set to accelerate its electric-vehicle journey, with Executive Director Rajesh Jejurikar confirming that the auto major is now “at a stage where we are ready to ramp up.”

After weeks of market speculation around a single EV launch, Jejurikar revealed that Mahindra will in fact unveil two new EVs next week, noting, “Till now, everyone was expecting one… it is actually two launches that we're doing on the 26th and 27th.”

Jejurikar acknowledged that Mahindra’s EV journey has been a deliberate one, shaped by organisational learning.

“The last six months have been about… building learning in the channel, the back end, quality, software—all of that,” he said, explaining why some products were phased out to allow the ecosystem to mature.

With that groundwork in place, he e

See Full Page