Strategy was once a yearly offsite and a slide deck. Today, it’s a living system—data signals, automated workflows, and clear decision rights stitched together so teams can act in hours, not days. The winners aren’t those hoarding the most data, but those converting the right data into confident, repeatable decisions and meaningful insight. Advertisement

Three shifts explain this change. First, the move from “big data” to decisive data: instrument the few moments that truly move value—pricing changes, capacity commits, service failures—and ignore the noise. Second, from dashboards to decisions: visualization helps, but the advantage comes from decision playbooks embedded directly into the tools people already use. Third, from siloed analytics to integrated systems with well-owned assets—

See Full Page