News18

Indian banks have the potential to tap into a USD 688 billion business opportunity by adopting gender-intelligent design across their operations, according to an ANI report citing a new study by MicroSave Consulting (MSC) and the National Institute of Bank Management (NIBM).

The report warns that India’s financial system still significantly under-serves women—an inefficiency that may be costing the country USD 688 billion and slowing progress toward its USD 5 trillion economy goal.

A Large Market Still Untapped

Even though financial access for women has improved over the years, active engagement remains low. The report notes that this underrepresentation makes women one of India’s biggest unrealised customer segments.

“Banking has tried to become gender-inclusive, but the progr

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