New Delhi: Inside India’s ₹6.5 lakh crore wedding season, where ancient tradition collides with radical freedom, and every choice about flowers, gold, or guest lists becomes a quiet declaration of who you really are.

Let’s Start With a Question Nobody’s Asking

Picture this: It’s November 2025, and somewhere between November 1st and December 14th, 4.6 million couples are getting married across India. That’s roughly one wedding every second for 45 days straight. Can you hear it? The collective sound of mandaps being erected, mehendi being applied, and parents having minor heart attacks over guest lists?

But here’s what’s fascinating: this isn’t just about love. It never was. We’re looking at ₹6.5 lakh crore changing hands. That’s more than the GDP of some countries. And yet, if you asked

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