Stepping up its enforcement against misleading health claims, India’s top food regulator has launched a nationwide drive to pull dozens of fruit-based beverages, electrolyte drinks, energy drinks, and ready-to-serve products that have been falsely marketed using the term “ORS”. The move follows growing concern that many beverages were borrowing the credibility of medical-grade Oral Rehydration Solution despite lacking the scientifically approved formulation.

In a directive issued on November 19, the Food Safety and Standards Authority of India (FSSAI) instructed all state and Union Territory food commissioners to immediately clear shelves—both online and offline—of drinks that misuse the “ORS” label. The order came after officials noticed that such products continued to be sold even after

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