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With its Holly Days promotion, the Downtown Neighborhood Association of Elgin is doing what it can to make sure city sidewalks are busy sidewalks throughout the holiday season.

“Feedback has shown that the holiday campaign has continued to grow and build interest over the years,” said DNA Executive Director Jennifer Fukala

This year, more than 40 businesses will be open on Small Business Saturday, Nov. 29, with 25 serving drinks for the Holiday Cheers Beverage crawl, Fukala said.

Along with seasonal fun, the Holly Days events are a way to draw people downtown to shop, eat, and drink.

“The impact of shopping local cannot be overstated,” Fukala said. “Increased sales during the holidays are pivotal for businesses to help balance out the slow

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