Netflix has dramatically scaled back its acquisition strategy for South Indian films, marking a major shift in the streaming giant's regional content approach. The platform is moving away from premium-priced theatrical acquisitions and pivoting toward producing original content through its expanded Hyderabad office.

Why the Strategic Pullback?

The decision is based on financial practicality and current market conditions. While South Indian films have traditionally fetched high acquisition prices, their viewership returns have not warranted such investment on a global level. The spending surge during the pandemic raised expectations among producers, with stars and filmmakers demanding unmanageable fees. Now, Netflix is addressing this inflated market situation.

Intensifying competition f

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