Texas Tech athletics and longtime partner Learfield on Friday, Nov. 20, jointly announced an extension that will put a new LLC for business development and Learfield Impact NIL services and staff directly into the athletics department .

The purpose is to significantly increase revenue from corporate sponsorships and expand athletes' name, image and likeness opportunities .

The announcement called it "a groundbreaking new approach that will reshape and enhance its relationships with corporate partners for the next decade."

"Texas Tech Athletics Partners LLC will unlock additional sponsorship and revenue opportunities moving forward," the announcement said, "specifically in the areas of premium spaces for athletic facilities and through on-field logos, uniform patches and stadium nam

See Full Page