Ryan Reynolds apparently played a big role in nabbing Gwyneth Paltrow to star in that post-Coldplay-scandal ad for Astronomer.

Reynolds’ company, Maximum Effort, helped produce the promotional spot, which debuted just days after Astronomer’s married CEO Andy Byron was caught with a coworker on the Kiss Cam at a Coldplay concert in July.

“Just 14 hours later, I’m paying for that,” Reynolds said of Paltrow’s PSA at the Wall Street Journal’s CMO Council Summit on Tuesday, November 18.

Of the tongue-in-cheek ad starring Coldplay frontman Chris Martin’s ex-wife, Reynolds added: “[I didn’t] have their blessing yet, but I [knew] that nobody at that time … knew what Astronomer does. So I was like, ‘What if Gwyneth explained it?’”

How Ryan Reynolds Was Involved in Gwyneth Paltrow’s Viral Astron

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