Ray Soderberg, owner of The Niagara Emporium, stands in a corner that features a number of items that appeal to men. Above him is a hand-carved deer’s head from the 1880s. (Marguerite Lanthier/Daily News photo)

The Niagara Emporium, 1049 Main St. in Niagara, Wis., is open from 9 a.m. to 4 p.m. daily except Wednesdays. (Marguerite Lanthier/Daily News)

Ray Soderberg, owner of The Niagara Emporium, stands in a corner that features a number of items that appeal to men. Above him is a hand-carved deer's head from the 1880s. (Marguerite Lanthier/Daily News photo)

NIAGARA, Wis. — The Niagara Emporium began business 35 years ago as a video store.

“I started dabbling in antiques and it did well, and my wife and I aren’t big on movies. I sold the video business and went all antiques,” owner Ray

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