The SIA’s annual independent customer satisfaction survey saw levels of satisfaction in the SIA’s licensing process among employers rise from 89% in 2024 to 93% in 2025. This is the highest level recorded since the SIA began tracking customer satisfaction among employers in 2013.

Satisfaction rates among individual licence applicants remained high at 89%, despite having fallen slightly from 91% in 2024. Similarly, the number of individual applicants who held a favourable view of the SIA was also 89%.

The key drivers behind the high satisfaction levels include the simple and straightforward application process and the clear information provided about next steps, with the number of individual applicants having to contact the SIA during their application remaining consistent at around 30%.

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