COLUMBUS, Ohio — Ohio high school student-athletes are officially permitted to profit from name, image and likeness after a referendum proposal was approved last week by member high schools.

The Ohio High School Athletic Association announced Monday that an emergency bylaw referendum passed convincingly by its 815-member high schools.

The new bylaw goes into effect immediately, meaning that OHSAA student-athletes can now enter into agreements and be compensated for their name, image and likeness through appearances, licensing, social media, endorsements and/or the use of branding based on their public recognition or notoriety. The bylaw also establishes reporting procedures and limitations so that students do not jeopardize their eligibility as it relates to the OHSAA’s recruiting and am

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