Key points

People live as clock timers or event timers, each shaping how we experience time.

Clock timers feel less control and seek comfort through nostalgic products.

Nostalgia helps restore a sense of control and pauses time’s relentless pace.

Event timers feel freer, needing nostalgia less to regulate emotions.

Have you ever noticed how differently people experience time? Some of us live by the clock, with every moment planned, scheduled, and accounted for. Others seem to glide through their day, guided not by minutes or hours but instinct and flow.

In my research on how people transition through time, I’ve found that most of us fall into one of two distinct categories: clock timers or event timers. These time orientations don’t just affect how we structure our days; they also sh

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