PRINCETON, WV (LOOTPRESS) – The City of Princeton’s Community Improvement Commission (CIC) is inviting local businesses to participate in the fifth annual “Make It Sparkle, Princeton!” contest, which awards cash prizes to businesses that decorate their storefronts for the holidays.

Any business with a brick-and-mortar location within city limits is eligible to enter.

To register, businesses must email or text “Make It Sparkle” along with their business name, address, and a high-quality photo of their decorated storefront to c.mabe@princetonwv.gov or 304-920-5796.

Registration closes December 18 at midnight, and judging will take place on December 19, 2025.

Participants may choose any winter holiday theme.

Judging will be based on execution, creativity, theme, and overall attractivenes

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